Smile Makeover
According to our open methodology, this clinic scored 88.9/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #1 of 15 ranked clinics · Last checked: 25 September 2026
88.9/100
Positions by Rating Profile
- Overall Transparency & Trust#188.9/100
- Best for Expats#187.8/100
- Best for Dental Implants#189.3/100
- Best for Emergency Dental Care#189.9/100
- Best Price Transparency#288.4/100
- Best English-speaking Clinics#187.7/100
- Best for Families / Children#189.8/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified Site says "local anesthesia and sedation options" for All-on-4 but does not specify depth (asleep vs conscious)
Summary
Cosmetic and restorative dental clinic in Playacar oriented to dental tourism, with an in-house lab, intraoral scanners, CAD/CAM and CBCT 3D imaging. Offers airport/hotel transport and English-speaking staff; a price list is published.
Strengths
- Information Transparency: 20 of 20 points.
- Price Transparency: 13 of 15 points.
- Reputation & Reviews: 16.5 of 20 points.
- Medical Infrastructure: 15 of 15 points.
- Communication & Service: 8.5 of 10 points.
- No red flags identified in public sources.
Weaknesses
No category fell below the weakness threshold (50% of verifiable points).
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
20 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed Named specialists with license numbers on the site [smile-makeover-deepen-11] | 3/3 |
| ✓ | Dentist specializations listed [s1] | 2/2 |
| ✓ | Real clinic photos [s1] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details [s1] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published [s1] | 2/2 |
Price Transparency
13 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✓ | Prices or price ranges published Dedicated prices page lists ranges for veneers, crowns, implants, whitening and more [smile-makeover-deepen] | 3/3 |
| ✓ | Cleaning price listed Cleaning priced on the clinic's price page: from $80 USD [smile-makeover-deepen-2] | 2/2 |
| ✓ | Filling price listed Replacement of old amalgam fillings with composite or porcelain priced from $200 USD [smile-makeover-deepen-3] | 2/2 |
| ✓ | Crown price listed Individual crown prices by material [smile-makeover-deepen-12] | 2/2 |
| ✓ | Implant price listed Single implant starting price [smile-makeover-deepen-13] | 2/2 |
| ✓ | Consultation price listed Free consultation offered as step 1 of the treatment process [smile-makeover-deepen-14] | 2/2 |
| ? | X-ray / imaging price listed | 0/2 |
Reputation & Reviews
16.5 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) as of 2026-08-25 [smile-makeover-refresh] | 5/6 |
| ◐ | Google review volume [smile-makeover-refresh] | 2.5/3 |
| ✓ | Review recency [smile-makeover-refresh] | 3/3 |
| ✓ | Clinic responds to reviews Owner replies to many reviews including some critical ones [smile-makeover-deepen-15] | 2/2 |
| ✗ | No recurring complaints Several independent reviews report promised work not completed during the trip and costs rising after arrival [smile-makeover-deepen-4] | 0/2 |
| ✓ | No suspicious review patterns Dates spread across many months, reviewer accounts have review history, histogram not homogeneous (91.6% 5-star) [smile-makeover-deepen-16] | 2/2 |
| ✓ | Active Facebook presence The clinic's website links to its Facebook page [smile-makeover-deepen-17] | 1/1 |
| ✓ | TripAdvisor presence [s1] | 0.5/0.5 |
| ✓ | Other review platforms Listed on WhatClinic (46 reviews, rating 5.0/5). [s2] | 0.5/0.5 |
Medical Infrastructure
15 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray [s1] | 2/2 |
| ✓ | CBCT (3D imaging) [s1] | 2/2 |
| ✓ | Implantology [s1] | 2/2 |
| ✓ | Orthodontics [s1] | 2/2 |
| ✓ | Oral surgery [s1] | 2/2 |
| ✓ | Pediatric dentistry Metal braces offered to children and adults [smile-makeover-deepen-5] | 1.5/1.5 |
| ✓ | Emergency care Explicit same-day emergency care documented on the homepage [s1] | 1.5/1.5 |
| ✓ | Works with international patients [s1] | 2/2 |
Communication & Service
8.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available WhatsApp number published on the prices page [smile-makeover-deepen-18] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible [s1] | 1.5/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ✓ | Convenient opening hours Open Saturdays per both the site and the Google listing [smile-makeover-deepen-19] [smile-makeover-deepen-20] | 1.5/1.5 |
AI & Search Visibility
7 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Playa del Carmen", "English speaking dentist Playa del Carmen", "dental implants Playa del Carmen", "emergency dentist Playa del Carmen", "Playa del Carmen dental clinic for expats".
| ✓ | Mentioned for: best dentist Playa del Carmen The clinic’s own second website ranks 4th in the top web results for "best dentist Playa del Carmen" on 2026-09-25. [smile-makeover-deepen-6] | 1/1 |
| ✓ | Mentioned for: English speaking dentist Playa del Carmen Clinic’s name appears explicitly in the title of a web result ranking 1st in the top web results for "English speaking dentist Playa del Carmen" on 2026-09-25. [smile-makeover-deepen-7] | 1/1 |
| ✓ | Mentioned for: dental implants Playa del Carmen Clinic’s own site ranks 6th in the top web results for "dental implants Playa del Carmen" on 2026-09-25. [smile-makeover-deepen-8] | 1/1 |
| ✗ | Mentioned for: emergency dentist Playa del Carmen Not present in the top web results for "emergency dentist Playa del Carmen" on 2026-09-25. [smile-makeover-deepen-9] | 0/1 |
| ✓ | Mentioned for: Playa del Carmen dental clinic for expats The clinic’s own second website ranks 8th in the top web results for "Playa del Carmen dental clinic for expats" on 2026-09-25. [smile-makeover-deepen-10] | 1/1 |
| ✓ | Structured data on website JSON-LD Dentist entity with aggregate rating and hours [smile-makeover-deepen-21] | 1.5/1.5 |
| ? | Google indexing quality | 0/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
No published dentist roster is recorded for this clinic yet — unverified, no penalty.
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Price Transparency: X-ray / imaging price listed
- Communication & Service: Response speed
- AI & Search Visibility: Google indexing quality
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://smilemakeoverplayadelcarmen.com/ |
|---|---|
| Phone | +52 984 242 0387 |
| Address | Golf Drive 201, Plaza Paseo Playacar Loc. 31-32, Playacar Fase II, 77717 Playa del Carmen, Quintana Roo |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://smilemakeoverplayadelcarmen.com/ | "Dental emergencies happen (broken crown, sudden pain, lost filling), and we’re here year-round... we’ll get you in quickly, often same-day" | 2026-09-25 |
| s2 | https://www.whatclinic.com/dentists/mexico/playa-del-carmen/smile-m… | WhatClinic: profile of Smile Makeover Playa, Golf drive 201 Plaza Paseo Playacar Local 31-32 Playacar Fase II, Playa del Carmen; 46 reviews, rating 5.0/5 (checked 2026-10-01) | 2026-10-01 |
| smile-makeover-refresh | https://www.google.com/maps/place/Smile+MakeOver+Playa/@20.6154402,… | most recent review 2 months ago (as of 2026-08-25) | 2026-08-25 |
| smile-makeover-deepen | https://smilemakeoverplayadelcarmen.com/prices/ | Full price list: veneers $250-$450, crowns $450-$2,200, implants from $450, whitening, dentures | 2026-09-25 |
| smile-makeover-deepen-2 | https://dentistinplayadelcarmen.com/dental-prices/ | Dental-prices page of the clinic's second site (same address, phone and dentists; linked from its Google listing), read 2026-09-25: "Simple Cleaning Per Session $80 USD"; "Deep Cleaning Per Session $100 USD" | 2026-09-25 |
| smile-makeover-deepen-3 | https://smilemakeoverplayadelcarmen.com/root-canal/ | Root-canal page, read 2026-09-25: "Safe Amalgam Filling Removal ... we restore it using high-quality, BPA-free composite resins or porcelain. From $200 USD" | 2026-09-25 |
| smile-makeover-deepen-4 | https://www.google.com/maps?cid=1196970692917075483&hl=en | Google listing, lowest-rated reviews read 2026-09-25 (1★ 19 / 2★ 2 of 285): work not done within the stay despite assurances (2024-02-10, 2025-05-23, 2026-02-23); treatment cost "went up quite a bit when we arrived" (2025-03-10) and extra work added (2026-02-23, 2026-07-12) | 2026-09-25 |
| smile-makeover-deepen-5 | https://smilemakeoverplayadelcarmen.com/invisalign/ | Orthodontics prices, read 2026-09-25: "$1,000 USD Metalic Braces — The most common and durable orthodontic option, perfect for children and adults alike" | 2026-09-25 |
| smile-makeover-deepen-6 | search:best dentist Playa del Carmen | Web search on 2026-09-25: result 4 — https://dentistinplayadelcarmen.com/, the clinic’s second website (same address, phone and dentists as smilemakeoverplayadelcarmen.com; linked from its Google listing). | 2026-09-25 |
| smile-makeover-deepen-7 | search:English speaking dentist Playa del Carmen | Web search on 2026-09-25: result 1 — https://www.playadelcarmen.com/blog/smile-makeover-english-dentist/, titled "English Speaking Dentist in Playa del Carmen (Smile Makeover Playa del Carmen)"; the article describes the clinic in Playacar and links to its website dentistinplayadelcarmen.com. | 2026-09-25 |
| smile-makeover-deepen-8 | search:dental implants Playa del Carmen | Web search on 2026-09-25: result 4 — https://dentistinplayadelcarmen.com/dental-implants/ and result 8 — https://dentistinplayadelcarmen.com/, the clinic’s second website (same address, phone and dentists as smilemakeoverplayadelcarmen.com; linked from its Google listing); result 6 — https://smilemakeoverplayadelcarmen.com/, the clinic’s own domain. | 2026-09-25 |
| smile-makeover-deepen-9 | search:emergency dentist Playa del Carmen | Web search on 2026-09-25: results 1–9 were whatclinic.com (x3), playadelcarmen.com, steticdental.com.mx, kkisproject.org, dentalplaya.com, coraldentalcenter.com, en.wikipedia.org; the clinic's site and name were not among them. | 2026-09-25 |
| smile-makeover-deepen-10 | search:Playa del Carmen dental clinic for expats | Web search on 2026-09-25: result 8 — https://dentistinplayadelcarmen.com/, the clinic’s second website (same address, phone and dentists as smilemakeoverplayadelcarmen.com; linked from its Google listing). | 2026-09-25 |
| smile-makeover-deepen-11 | https://smilemakeoverplayadelcarmen.com/prices/ | "Dr. Alejandra Paz ... License: 6759434" and "Dr. Martha Tziu ... License: 6496867" | 2026-09-25 |
| smile-makeover-deepen-12 | https://smilemakeoverplayadelcarmen.com/prices/ | "Emax Dental Crowns $450 USD, Zirconia Dental Crowns $450 USD, Gold Crowns $2,200 USD" | 2026-09-25 |
| smile-makeover-deepen-13 | https://smilemakeoverplayadelcarmen.com/prices/ | "Dental Implant From $450 USD" | 2026-09-25 |
| smile-makeover-deepen-14 | https://smilemakeoverplayadelcarmen.com/ | "Step 1: Let’s Talk (Free Consultation)" | 2026-09-25 |
| smile-makeover-deepen-15 | https://www.google.com/maps?cid=1196970692917075483&hl=en | Owner reply to Veder Calsek’s 1-star review, 2026-07-13: "thank you so much for sharing your concerns with us, we take feedback very seriously" | 2026-09-25 |
| smile-makeover-deepen-16 | https://www.google.com/maps?cid=1196970692917075483&hl=en | Reviews dated Feb-Sep 2026 across sorts; accounts with 1-145 reviews each | 2026-09-25 |
| smile-makeover-deepen-17 | https://smilemakeoverplayadelcarmen.com/ | Homepage, read 2026-09-25: link to https://www.facebook.com/smilemakeovermexico/ | 2026-09-25 |
| smile-makeover-deepen-18 | https://smilemakeoverplayadelcarmen.com/prices/ | "WhatsApp: +52 998 407 5809" | 2026-09-25 |
| smile-makeover-deepen-19 | https://smilemakeoverplayadelcarmen.com/prices/ | "Monday - Saturday: 10:00 - 18:00 Hrs" | 2026-09-25 |
| smile-makeover-deepen-20 | https://www.google.com/maps?cid=1196970692917075483&hl=en | Google listing also shows Saturday hours (8 AM-12 PM) | 2026-09-25 |
| smile-makeover-deepen-21 | https://smilemakeoverplayadelcarmen.com/ | JSON-LD types found: Dentist, AggregateRating, OpeningHoursSpecification, Organization | 2026-09-25 |
Change History
| Date | Change |
|---|---|
| 2026-09-25 | Search visibility checked on 2026-09-25 for the five pending Playa del Carmen queries: present for "best dentist Playa del Carmen", "English speaking dentist Playa del Carmen", "dental implants Playa del Carmen" and "Playa del Carmen dental clinic for expats" (including the clinic’s second website); not present for "emergency dentist Playa del Carmen". |
| 2026-09-25 | Re-read on 2026-09-25: the clinic's two websites (smilemakeoverplayadelcarmen.com and dentistinplayadelcarmen.com, same address, phone and dentists) and its Google listing (lowest-rated reviews included). Recorded: named specialists with license numbers; published prices for cleaning, filling replacement, crowns and implants, and a free initial consultation; metal braces for children and adults; explicit same-day emergency care; a WhatsApp contact; a Facebook link; structured data; owner replies to many reviews, including critical ones; no signs of manipulated reviews. Also recorded: several independent reviews describing work not finished during the patient's trip and costs rising after arrival — a recurring pattern the histogram alone does not show. Still unverified: X-ray pricing (included in the free consultation on one page). |
| 2026-08-25 | License verification 2026-08-25 against Mexico's only clinic-scope registry (CLUES, DGIS): master-file host unreachable, no query could be run, clinicLicense left null. No individual dentist names are published on this clinic's site, so no doctor lookups applied. |
| 2026-08-25 | Re-verification 2026-08-25: confirmed website live, address unchanged, not permanently closed; recorded first Google rating 4.7 (282 reviews), phone +52 984 242 0387, and geo coordinates. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.